I help startups and growth-stage companies design and scale SDR systems that consistently book qualified meetings - in 30-60 days.
Built and led SDR teams at Amazon and PermitFlow
+126% to goal (Amazon FY '23)
+29% to goal (PermitFlow FY '24)
$1M+ in ARR sourced from outbound
2,000+ productive hours saved through sales systems and automation
Most outbound doesn't fail because of effort.
It fails because there's no system behind it.
Messaging doesn't land
SDRs aren't hitting quota
Activity doesn't convert into pipeline
Leadership lacks visibility into what's working
You don't need more tools.
You need a repeatable system that produces results.
I design and implement outbound systems that turn activity into pipeline.
Messaging that gets responses
Cadences that convert
Playbooks SDRs can actually follow
KPI frameworks that drive performance
This is hands-on exucution - not theory.
Outbound Audit
Identify exactly what's broken and how to fix it.
SDR System Build
Build a complete outbound engine from scratch.
SDR Team Optimization
Fix underperforming teams and increase output.
Fractional Head of SDR
Ongoing eadership to manage and scale pipeline.
Increased outbound-driven quota by +33% through system optimization
Delivered +21% QoQ growth in qualified opportunities
Trained and developed SDR teams across the U.S., Costa Rica, Europe, and Japan
Promoted top performers into closing roles and leadership positions
Founders building outbound for the first time
Teams with SDRs that aren't performing
Companies that need predictable pipeline growth
Diagnose
We identify what's actually limiting your pipeline.
Build
We implement systems, messaging, and structure.
Scale
Your team runs a repeatable outbound engine.
I've built outbound systems inside high-performance environments where missing targets isn't an option.
I bring:
operator-level experience
data-driven decision making
systems that actually get used
No fluff. No recycled playbooks. Just execution that drives revenue.